Social media can be an effective way for superintendents to communicate the good news of their school districts with parents, students, employees and other community members. Sometimes, however, there is also a need to communicate in times of crisis.
As you continue to develop or re-evaluate your professional social media plan, an obvious medium that should not be overlooked is Facebook.
Pew Research Center stats from 2014 show that 71 percent of online adults use Facebook, which is much higher than the percentage of those using Twitter, LinkedIn, Instagram or Pinterest. That means the potential for reaching and connecting with a larger audience, particularly parents and students, is much higher.
Just a few years ago, social media was the playground of the internet. But today, social media is so prevalent in our daily lives that it has become the main tool for many education professionals to network, connect, and communicate.
Superintendents aren’t just the academic leaders of their school districts anymore. With the rise in today’s social media use, superintendents can also act as brand managers who lead an on-going dialogue to connect with students, parents and community members in ways that were unimaginable just a few years ago.