The K-12 Administrator’s Guide to Professional Development 2016-17 [Free eBook]

September 20, 2016

A few weeks back, we hosted a webinar on the Future of Professional Development with our friends at District Administration.

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Topics: Resources, Superintendents, CAO, Guide, ebook

The Superintendent’s Guide to Crisis Communications

April 28, 2016

Social media can be an effective way for superintendents to communicate the good news of their school districts with parents, students, employees and other community members. Sometimes, however, there is also a need to communicate in times of crisis.

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Topics: Resources, Superintendents, Best Practices, Guide

The Superintendent's Guide to Facebook

April 11, 2016

As you continue to develop or re-evaluate your professional social media plan, an obvious medium that should not be overlooked is Facebook.

Pew Research Center stats from 2014 show that 71 percent of online adults use Facebook, which is much higher than the percentage of those using Twitter, LinkedIn, Instagram or Pinterest. That means the potential for reaching and connecting with a larger audience, particularly parents and students, is much higher.

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Topics: Resources, Superintendents, Best Practices, Guide

The Superintendent’s Guide to LinkedIn

March 30, 2016

Just a few years ago, social media was the playground of the internet. But today, social media is so prevalent in our daily lives that it has become the main tool for many education professionals to network, connect, and communicate.

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Topics: Resources, Superintendents, Best Practices, Guide

The Superintendent’s Guide to Twitter

March 21, 2016

Superintendents aren’t just the academic leaders of their school districts anymore. With the rise in today’s social media use, superintendents can also act as brand managers who lead an on-going dialogue to connect with students, parents and community members in ways that were unimaginable just a few years ago.

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Topics: Resources, Superintendents, Virginia, Best Practices, New York, Ithaca City School District, Guide